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Why Choose Us

We are proud to remain the world's leading tour operator to the ICEHOTEL and have been organising holidays there since this unique hotel first opened its doors to guests in 1992. Our longstanding relationship with the ICEHOTEL brings many benefits for our clients, including the only direct flight from the UK to Kiruna. In  addition to this, when you travel to the Icehotel with Discover the World you will benefit from:

Complete Financial Protection We are a fully bonded tour operator with ATOL licensing, as well as being members of ABTA and AITO. In addition to offering complete financial protection through these bonds, we also offer protection against surcharging, travel disruption Charter and in the event of redundancy too. Find out more about our '100% GUARANTEED' unique pledge »

Dedicated Discover the World Representative at the Icehotel All Icehotel & Abisko clients travelling on our direct flight will be greeted by a Discover the World representative at check-in at Heathrow Airport. Another dedicated Discover the World representative will be based at the Icehotel and can be contacted at any time during your stay. In addition to this we provide all clients with details of a 24 hour emergency telephone number to be used in event of you experiencing any problems whilst on holiday.

Our Expert and friendly Team With such a profusion of sights and experiences across Swedish Lapland it is not always easy to know where to start planning your holiday. This is where our team of travel specialists can help. They’re on hand to create a holiday to suit your interests, timescale and budget, as well as give practical advice and suggestions. Our specialists have all travelled to the Icehotel and know this incredible destination inside out. Why not drop by our office and discuss your holiday plans over a cup of coffee, we'd be delighted to meet you. Meet our team »

Reliability We select our ground operators and suppliers based on the highest levels of service, value and quality available and we constantly monitor their commitment to customer satisfaction.